Scott Carey, Rob Millington & Carolyn Prouse, Branding boundaries: Colonial sporting identities, and the racialized body
Carey, S., Millington, R., & Prouse, C. (2014). Branding boundaries: Colonial sporting identities, and the racialized body. In J. Gillett & M. Gilbert (Eds.), Sport, Animals and Society. New York: Routledge
In this co-authored book chapter, Scott Carey, Rob Millington, and Carolyn Prouse (University of British Columbia) explore the ways in which athletes, fans and mascots materialize as ‘human’ or ‘nonhuman’ within Western sporting cultures. They focus on sport as a contemporary site for the (re)production of ‘human’ and ‘nonhuman’ subjects by illuminating three sites for critique: 1) the utilization of animalized team names, logos and mascots; 2) the animalization, racialization and commodification of “the black athlete,” and; 3) neoliberal injunctions to brand one’s organizational image, product and/or self. They argue that (non)human subjectivities conflate with longstanding racial grammars in/through sport to naturalize, sanitize, and ultimately sell violent histories of colonialism for consumption.
Book details available here.